Type Specimen Booklet for Frutiger

An image of a Frutiger-type specimen booklet with a red cover. The front features the title "Frutiger" and scattered white numbers, while the back details the typeface's Swiss origins.
An image of an open-type specimen booklet displaying a table of contents, with red, overlapping letters on the left page and section details on the right.
An image of an open-type specimen booklet featuring a red page with large "Aa" text and a biography of Adrian Frutiger, the Swiss designer.
An image of an open-type specimen booklet showing a page with text about the typeface's history and a list of font weights on the right side in bold red.
An image of an open-type specimen booklet displaying the Frutiger typeface with a full character set on the left and font samples of different weights on the right.
An image of an open-type specimen booklet showing the words "Legible," "Progressive," and "Reputation" in bold red, with other descriptors below.
An image of an open-type specimen booklet featuring a red page with the alphabet displayed in uppercase and lowercase letters in white.
An image of an open-type specimen booklet showing the word "Frutiger" in bold black text, with red blocks and annotations highlighting the anatomy of the letter.
An image of an open-type specimen booklet displaying the letter "M" in red on the left page, and technical drawings of letters "H" and "n" on the right page.
An image of an open-type specimen booklet displaying various signage examples using the Frutiger typeface, including road signs, terminal signs, and a boarding pass, all in bold red.
An image of an open-type specimen booklet displaying various logos, QR codes, and text layouts in bold red, all using the Frutiger typeface.

No items found.

Year

2021

Company

Savannah College of Art and Design

Services
Visual Design
Link

Type Motion Video on Vimeo

About

I was tasked with researching Swiss designer Adrian Frutiger and his renowned typeface, Frutiger. Following my research, I created a booklet and a motion piece that captured the essence of his work. The project required me to present the history and characteristics of the typeface, using only the Frutiger font—no images allowed. This challenge was an excellent opportunity to demonstrate how to use typography alone to create visually appealing designs while effectively conveying information and showcasing the designer's mastery of graphic design principles.

Award:

  • International Design Award: Honorable Mention

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