Bluum for Green Urban Gardens

An image highlighting a problem-solution statement for Bluum, focusing on reducing carbon emissions through green gardening and plant care.
An image showcasing research methods, including surveys, user interviews, scholarly articles, and competitor studies, for project analysis.
An image detailing affinity mapping with 45 categories and 200+ data points focused on plant sourcing, care, psychology, and spending.
An image displaying themes and insights about garden design, plant care, and misconceptions about eco-friendly gardening habits.
An image presenting "How Might We" questions focused on leveraging technology for personalized garden designs, plant suggestions, and care.
An image explaining user segmentation into three mindsets—The Busy Bee, The Balancer, and The Easy-Goer—based on gardening habits and lifestyles.
An image showing three target audience profiles: The Busy Bee, The Balancer, and The Easy-Goer, with their traits, quotes, and pain points.
An image depicting idea categorization on a matrix, mapping innovative gardening solutions by novelty and environmental impact.
An image showcasing concept variations for sustainable gardens, focusing on building dream gardens, making planting accessible, and sharing the joy of gardening.
An image illustrating the merging of two key concepts, "Building Your Dream Garden" and "Making Plant Care Accessible," to prioritize gardening.
An image showcasing the final concept for a garden vision app focused on advocating green habits, expanding the community, and lowering entry barriers.
An image showing user testing methods, including open card sorting and concept validation, aimed at refining gardening app features for alignment.
An image outlining key insights from a gardening app study, focusing on accessibility, green habits, user-friendly labels, and simplifying terminology.
An image showing user testing methods, including usability testing and heuristic evaluation, aimed at refining gardening app navigation and features.
An image displaying a flowchart of the "Plantpedia → Browse" process, outlining steps for browsing, saving, and viewing plant care information.
An image showing a flowchart for the "Plantpedia → Search" process, detailing steps for searching, filtering, and navigating plant information.
An image displaying a flowchart for "Plant Wiki," outlining steps for navigating plant categories, details, and actions within the wiki system.
An image showing the "Bluum Shop → Browse" flowchart, outlining steps for browsing plants, selecting a product, and navigating to the store page.
An image showing the "Bluum Shop → Search" flowchart, detailing steps for filtering, searching, and selecting plant products based on user criteria.
An image showing the "Favorites" flowchart, outlining steps for adding sections, viewing favorites, browsing, and managing photos or social media content.
An image showing the "My Garden" flowchart, detailing steps for managing a garden, including adding plants, viewing schedules, and tracking maintenance.
An image displaying a "Full Blueprint" flowchart, outlining the complete structure of an app, including features like browsing, favorites, and user management.
An image of the plant app’s home screen showing articles, plant recommendations, and curated selections tailored for the user.
An image of the plant app’s product pages and personal garden tracker, displaying plan details and maintenance schedules.
An image of the AR view in the plant app, allowing users to visualize plants in their space with options to capture and customize.

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Year

2021

Company

Savannah College of Art and Design

Services
UX Design
Link

Not Available

About

Bluum is a friendly and innovative platform designed to help urban gardeners make a positive impact on the environment. With cities contributing a staggering 25.2 billion tonnes of carbon emissions each year, traditional gardening practices often do more harm than good. That’s where Bluum comes in! Our app provides easy-to-understand plant information tailored to your lifestyle, empowering you to create beautiful, sustainable gardens. With personalized maintenance plans and augmented reality features, you can visualize your garden designs and find inspiration that fits your style. Plus, we promote eco-friendly habits by guiding you away from harmful products and offering helpful articles and tips on sustainable gardening practices.

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