Rebranding for San Francisco Zoo

An image of San Francisco Zoo-themed cups with red lids, featuring white backgrounds and red animal illustrations in a modern, geometric style.

An image of two red wristbands featuring the text "San Francisco Zoo + Gardens" and icons of animals. The background is red.

An image of two San Francisco Zoo tickets featuring red animal icons, barcodes, and event details on a red background.

An image of a directional signpost with arrows labeled "Shark," "Snake," and "Otter," featuring red animal icons against a blue sky.

An image of an exhibit guide spread for the San Francisco Zoo featuring sea otters, with text and photos of otters on a red background.

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Year

2021

Company

Savannah College of Art and Design

Services

Link

Not Available

About

For the San Francisco Zoo rebranding project, I crafted a vibrant and modern visual identity inspired by the city's iconic geometric patterns and architectural precision. The new design features a series of geometric animal icons, each symbolizing the zoo's diverse wildlife while reflecting San Francisco's unique culture. This intentional design choice creates a playful yet sophisticated look that ties the zoo's dynamic nature to the city's innovative and artistic spirit, making it an integral part of the local community.

Award:

International Design Award: Honorable Mention

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